Success is Calling with Mobile Marketing
Article by Roo Sadegi
Want to get in the ear of potential consumers? Then get into their cell phone. Mobile marketing is the concept of engaging the consumer with your brand using the one piece of technology that is most integral to their everyday life.
Mobile advertising differs from all other types of electronic marketing, such as internet or email outreach, because it hits a direct target. With Mobile Marketing’s exclusive, pin-pointed focus on high-volume mobile device users, there is an opportunity to address the people you are reaching with precision.
The first step in diving into the exciting world of digital outreach is knowing how to grab the attention a demographic that is fast-moving, tech-savvy and communicative. With the growth of popular devices like iPhones and Androids, Multimedia Message Service, or MMS, has grown exponentially in popularity and allows for the transfer of images, audio and video from client to consumer. In fact, “viral” marketing campaigns, which rely on the draw of an internet-based phenomenon to spread, have reached their peak due to the easy access to streaming video from anywhere with MMS devices. For reaching typical cellular phone users, Short Message Service, or SMS, that relies on text based information is the most practical solution.
Ideally, a brand is striving for outreach with a social media/online community feel to it so that they may blend into the social scene. The same approach that works on a billboard or online add won’t necessarily transfer over. The advantage of mobile advertising over other arenas is the opportunity for a high level of intimacy and personalization between the consumer and the brand. Also, a mobile opportunity is never a missed opportunity. When you contact consumers directly, there is no change of them not taking note of it – and it is a much gentler, hipper approach than the much maligned and dreaded industry tactic of cold-calling or telemarketing. Mobile marketing allows a brand to play it cool.
Sponsoring a mobile game is a popular way of aligning a brand with the daily lifestyle of a marketing base. A well-developed mobile game is something that can be played anywhere. On a more ambitious scale, interactive, multi-player real-time 3D games are a terrific way to create a community around your brand.
If your brand already has an engaging website, creating a version that displays on digital devices is key in making sure you are reaching optimum levels of traffic. Providing a mobile-friendly version of your website means you aren’t restricting access and functionality to those on a computer.
Mobile outreach is a great way to stay in pocket with your clients. In today’s marketing climate, any brand that is serious about engaging clients must adapt their message to reach mobile device users. Ultimately, every competitor needs a mobile advertising strategy that will engage consumers and broaden brand awareness.
About the Author
Roo Sadegi is an expert on several topics, including advertising.